What Is Work-life Balance, And Why Is It Important?

Work-life Balance: More than ever, organizations are expected to implement policies and procedures that enable employees to not only work efficiently, but also integrate their work and personal lives.

Increasingly, the key work-related issues are working hours, work intensity, increased competitive pressure on the labor market, changes in work and family values ​​among young professionals, and the increasing career orientation of women.

What Is Work-life Balance, And Why Is It Important? 

People are constantly changing their life priorities and the importance of this or that role. For example, this year career growth may be important for me, then I will have my own family and the focus of attention will be directed to it, and then I can get carried away with writing stories and it will consume me.

But that doesn’t put work and personal life on opposite sides of the barricade. Because the experience, emotions, and energy received in one area of ​​life can have a positive effect on another.

What Is Work-life Balance, And Why Is It Important? 

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What Is Work-life Balance?

This happens when the roles are those with which a person has a high identity, sees positive sides in them, receives a certain reward and privileges through them while having all the resources to cope with the role requirements.

So, Work-life balance (WLB – the balance of work and personal life) is a person’s individual perception of how much his work and personal life are compatible, contribute to his growth and how satisfied a person is with all his roles in accordance with current life priorities. A person can achieve balance by being able to regulate and control the process of distributing time and energy between spheres of life.

In companies that hold the view that work and personal life complement and enrich each other, managers follow three principles:

  • First, they clearly, openly inform their subordinates about what is important for the company as a whole, communicate the priorities and tasks of the company while encouraging their employees to speak out about their personal interests and concerns. This is done to create a plan that suits both the goals of the company and the goals of the individual employee.
  • Secondly, the value and support their employees, seeing in each individual peculiarities that can also be applied in the work process at the request of the employee, even if this does not correspond to his direct job responsibilities.
  • Third, they experiment with ways of doing work in search of approaches that increase the effectiveness of the organization while leaving employees the time and opportunity to achieve personal goals.

What Is Work-life Balance, And Why Is It Important? 

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When managers help to find a balance between work and personal life, employees feel more connected with the company, their loyalty grows, and they are motivated to work better and more efficiently.

The experience of companies in the implementation of WLB programs

The main tools used by organizations to achieve a balance of work and personal life can be distinguished:

  • Time-based — eg flexible hours, part-time work, telecommuting.
  • Information-based – flyers, stands, internal chat rooms, and interest forums where people can share their experiences and information from various walks of life; consultations with specialists in family and personal life.
  • Service-based – for example, corporate crèches, delivery services, etc.
  • Financial-based – such as family benefits, tuition reimbursement, mortgage assistance.

What Is Work-life Balance, And Why Is It Important? 

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7 effective components of the WLB program

  1. Caring for dependents: caring for children, caring for the elderly

In 2010, a study was conducted of 4,000 working parents. It was found that employees working in organizations that support the program are less stressed, have fewer health problems, and demonstrate greater loyalty and involvement than employees of companies that do not have the program. Childcare and care for the elderly, in a competitive recruitment environment, carries a lot of weight when candidates choose a job.

What Is Work-life Balance, And Why Is It Important? 

  1. An active approach to health and well-being

Organization of events aimed at maintaining health and promoting a healthy lifestyle; sports promotion and organization of corporate sports events; psychological help; stress management training; organizing sports and entertainment events for employees’ children, etc. According to a 2005 study, employees participating in health programs are three times less likely to miss work.

  1. Workplace flexibility

There are many tools and approaches to making the workplace more flexible, including flexible career strategies, flexible benefits options. One of the most common tools used to increase workplace flexibility is the provision of flexible hours (teleworking, tight workweeks, free choice of working hours, etc.). Employees with high levels of access to workplace flexibility are more engaged and have higher job satisfaction scores.

What Is Work-life Balance, And Why Is It Important? 

  1. Financial support

Reimbursement of training costs, assistance in obtaining a mortgage, discounts on certain products or services, financial advice to employees.

At the request of employees (in such significant situations as receiving additional education, having a child, participating in volunteer, social programs, etc.).

  1. Public engagement

Volunteer programs, general vacation program (providing personal vacation time to other employees in an emergency), disaster relief fund, emergency assistance fund, environmental programs. An employer who pays attention to such programs generates a positive organizational identity. Measurable Consequences: Team cohesion, impeccable reputation in society, and the ability to recruit the best talent for the team.

  1. Transformation of organizational culture

These are changes in the methods of personnel management; maintaining the manifestation of initiative in the team; providing more autonomy in work; refusal to measure the success of work by the amount of time spent, the transition to focus on the result of work; the creation of interest groups in the team (hobby clubs) and work on reorganization (reducing workload and preventing professional burnout).

Research has confirmed that the creation and implementation of a work-life balance program has a positive effect on employee satisfaction, engagement, and loyalty, as well as on the company’s reputation and attractiveness in the market.

What Is Work-life Balance, And Why Is It Important? 

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