How a 27-year-old used to build her income to over $350,000 annually

The strategies a 27-year-old freelancer used to build her income to over $350,000 a year on the freelancing platform Fiverr in 5 years (by hellodyuti)

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. “That was when I started to see that I could push the $3,000 per month mark or even $4,000 per month,” she said.Fasulo has since joined Fiverr Pro (Fiverr’s premium platform for hand-vetted freelancers) and raised her prices — enabling her to scale her business from $50 a month in 2015 to more than $350,000 total in 2019. She’s already made over $200,000 in 2020 so far on the platform. 

She shared the strategies that were key to her success in building a six-figure business.Secure positive, high-ranking reviews by offering stellar customer service”I think it’s easy to make $1,000 to $2,000 per month on Fiverr if you already have 50 to 100 reviews,” Fasulo said. “If you have zero reviews to your profile, I don’t think you’re going to pick up the momentum that quickly. I had put in a year of amassing and accumulating reviews, albeit not seriously, but those [reviews] were why it picked up so quickly.”

How a 27-year-old used to build her income to over $350,000 annually

She called convincing clients to leave a good review “an art form,” and started out by offering unlimited revisions to her clients to build good rapport.”When you tell a client, ‘I’m willing to work with you on this project until you’re completely satisfied with the delivery,’ it’s hard for them not to leave you a five-star review,” she said. “The name of the game is reviews. You have to play the game right.”

She continued to offer unlimited revisions to work on her five-star ratings until she joined Fiverr Pro in 2017, and then switched to two revisions per project.Be attentive and available to your clients in the beginning of the relationshipAt the beginning of 2016, Fasulo would spend 10 hours a day working and log on to the platform every three hours or so to interact with her clients and respond to their questions.

How a 27-year-old used to build her income to over $350,000 annually

“It was so exciting to me that these people were writing to me and wanted to buy something from me,” she said. “It was almost addicting. I was playing a game with myself, like how much could I scale my income?”She also had to work on developing her “customer service skills” to communicate better with her clients. And to hit that first $5,000 monthly revenue mark meant being more perceptive, tailoring her service for each client’s needs, and learning not to take everything personally.

“If someone was getting agitated with me, [it was about] learning to say, ‘Okay, I’m sorry you feel that way. How can I rectify the situation?'” she said. She added that her attentiveness, coupled with offering multiple revisions, invited returning clients from the get-go.

How a 27-year-old used to build her income to over $350,000 annually

Develop your time management skillsJuly 2016 was a turning point for Fasulo after realizing that she had more orders to fill than she could handle. “It was my wake-up call that I needed to slow down,” she said. “I needed to manage this a little better.”

Fasulo ended up pausing some of her gigs — after completing the prepaid orders in her queue — because she was getting burnt out. That fall, she raised her prices to start managing the demand and work on less orders for more money, but it took time to balance the workload out. By winter 2016, she’d “gotten it together,” she said.

How a 27-year-old used to build her income to over $350,000 annually

On a typical week now, she works about 50 hours and handles seven to 13 orders a day. “I swear by waking up early and doing my Fiverr work as early as possible so it’s not weighing over me the rest of the day,” she added. She spends the remaining time scheduling photoshoots, marketing, “writing ebooks, managing my app EyePop (a trending photo mapping tool), and working on my family business Campfire Trailers,” she said. She extends the timers on her Fiverr orders when needed to ensure steady workflow and pauses her gigs when she’s traveling.

Study your competitors and adjust your pricing and profile accordinglyFasulo often looked at other freelancers on Fiverr who were doing well or had hundreds of five-star reviews to understand what they were charging. If five of her closest competitors were charging between $5 and $40, she would calculate an average and price hers at $25. This way, she said, she remained competitive without chasing away potential clients.

How a 27-year-old used to build her income to over $350,000 annually

Fasulo raised her prices from $15 to $25 per order between 2016 and April 2017. This pushed her earnings to about $35,000 in 2016 and $63,000 the following year.She would also closely observe how her competitors were describing their services. “Do they call themselves a professional blogger, do they call themselves a writer? I would study all these little details and use them in my gig description,” she added.

How a 27-year-old used to build her income to over $350,000 annually

Fasulo continues to “spy” on her competitors today, whether it means learning about a new service that’s selling hot at the moment or for inspiration.When the platform picked her to join Fiverr Pro in April 2017, she was able to transfer some of her gigs under the premium banner and price them at $100 minimum. Professional Fiverr sellers can join Fiverr Pro after undergoing a vetting process, and Fasulo’s body of work and reputation spoke for itself. “That was what took my life to $300,000 a year … and justified me charging $100 when I previously only charged $25,” she said. “It gave me the clout.”

By 2018, she was able to shift most of her gigs under Fiverr Pro, and she made about $10,000 for the first time that January. According to Fasulo, her earning has increased consistently since and she’s been able to offer more services. She earned about $20,000 that May and ended 2018 with about $270,000.

How a 27-year-old used to build her income to over $350,000 annually

Offer compelling bundle servicesFasulo recommended being upfront with your buyers and upselling them to scale your business. “Don’t be afraid to say, ‘Hey, if you want to buy one logo, I could do two more for free,'” she said.She developed this tactic in 2016 after observing it in regular marketing advertisements. And her clients took her up on the offer right away. She started out by offering $15 for one 500-word blog, or $45 for a bundle of four blogs with the fourth one free, and followed the same strategy for pricing her press releases.

How a 27-year-old used to build her income to over $350,000 annually

However, Fasulo advised beginners to start with their first three orders on the platform to figure out their pace and learn to deliver on time before introducing bundle deals to their gigs.”It’s not a get-rich-quick-overnight type of thing,” she said about freelancing. “But if you’re patient with it, there’s no reason why you can’t hit six figures in one, two, or three years like I did.”

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